Tag Archives: branding
Dell urged Microsoft to change confusing Windows tablet branding
Dell executive Jeffrey Clarke has reportedly revealed that he urged Microsoft CEO Steve Ballmer to avoid using the Windows brand for the company’s Windows RT operating system. The Australian Financial Review reports that Clarke said the new OS for ARM-based tablets should be called something other than Windows, but Ballmer insisted the brand was too important. Windows RT is being used as the operating system and brand for Microsoft’s Surface RT tablet and other ARM-based systems from OEMs such as Dell, Samsung, and Asus. Microsoft failed to explain the Windows 8 vs. Windows RT differences to consumers in a clear way ahead of the Surface launch, creating confusion by keeping …