Tag Archives: Habits
Tapping Into Shifting Buying Habits, ModCloth Launches An iPad App
Over Christmas, employees at ModCloth, the indie and vintage fashion site founded by a husband and wife team, noticed that about 30 percent of the site’s visits were coming from mobile devices. The staggering shift in consumer habits from desktop devices to smartphones and tablets that caught companies like Facebook off-guard was starting to affect smaller online retailers, too. Now the thing is they don’t think about the iPad or the phone as just another channel for buying clothes that exist in isolation. They think about how all three devices — the PC, the tablet and the smartphone — work together in concert to help customers decide what to buy and when …