Tag Archives: Viewers
Nielsen and ABC’s Innovative iPad App Connects New Generation of Viewers
Sid Gorham, Nielsen’s EVP, Strategy and Business Development With today’s announcement of the first live application on Nielsen’s new Media-Sync Platform, I’m sure some are wondering, “How did Nielsen get involved in launching an iPad app with ABC?” The answer is simple really. We saw the opportunity to leverage our world-class technology to help bring TV viewers closer to their favorite shows. At a time when consumers are more sophisticated than ever and networks and advertisers are looking for ways to deepen engagement with their audiences, they are turning to Nielsen for help in better understanding the connected consumer in an increasing fragmented media landscape. In Q1 2010, Nielsen data …
Posted in Apps. Tagged with ABC's, Connects, generation”, Innovative, ipad, Nielsen, phone, Viewers.